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Monday, October 22, 2012

Embedding Links in Blogs

I've had a few folks say that they're having trouble embedding links in their blog posts. By "embedding," I mean the practice of linking to a website or article, like this op-ed from New York Times journalist Joe Nocera, in the actual text of the blog post. Embedded linking is considered superior to leaving a clunky URL on the page, like this: http://www.nytimes.com/2012/10/23/opinion/nocera-where-the-candidates-degree.html?_r=0

Sure, both links will take you to the same place. However, if you visit high quality webpages across the Internet, you'll find that the authors almost always embed links rather than writing out clunky URLs. It makes the writing look more clean, and it makes the page easier for readers to use.

If you're running into issues with embedding links, check out the quick video below that clearly shows how the process works.

Thanks, T.C.


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